Recognizing Ads
Sometimes it can be difficult to recognize advertisements on a website. Look for the following buzzwords to recognize advertisements:
- Look for brand names or easily-recognized products.
- Look for anything that says "Sponsored By" or "Published By." These should be immediate indicators of sponsored content, or content that has been paid for by a 3rd party - in other words, an advertisement!
- Anything with the word "AdChoices."
Always remember, you may need to do some additional research to identify advertising companies! For example, if you don't recognize the name "Hiscox" but you see it on a website, a quick google search will reveal that this is the name of an insurance company. Be proactive in your evaluation!